As the holidays approach, we are enthralled by a variety of goods. Whether it be buying peppermint-themed drinks and desserts or meaningful gifts for our families and friendsthese actions are accompanied by an excessive amount of spending. Though unintentional, many can become consumed by the idea of purchasing during this time of year, such as Black Friday, occurring the day right after Thanksgiving. Americans nationwide shop all day, the night before seeming insignificant in comparison to thrilling low prices and deals. Such behavior can lead to forgetting the true meaning of the holidays: creating cherished memories with loved ones. 

The rate of consumption during the holiday season is horrifically unsustainable. The average American consumer intends to spend over $1000 on gifts, with this amount increasing each year. In 2022, Americans spent $929.5 billion on purchases related to the holidays. Furthermore, every holiday season almost six billion pounds of newly purchased items end up in the landfill. Between Thanksgiving and New Year’s Day, waste generation increases by 25%, leading to an additional one million tons per week. 

These statistics, though grand, cannot entirely be blamed on the consumer. Companies partake in calculated marketing, often exploiting the vulnerability of customers to maximize profit. The line between desire and necessity becomes unclear, allowing Americans to be easily manipulated by such tactics. Materialism has become more common, and our culture is more focused on withholding physical desires. Taking advantage of this, holidays such as Christmas have become exponentially commercialized, with mass-produced candy canes and cheap plastic Santa figurines being a common sight. 

When materialistic aspects take over, the true nature of the holiday months can be deprived completely. Becoming so occupied by items that need to be purchased, it is easy to neglect embracing what we already have. The holidays can still be enjoyed while bearing mindfulness and simplicity. The result of this can foster a culture where pleasure and limited environmental and financial impact can coexist. Being conscious of such things can lead to a healthier lifestyle that can stretch far beyond the holiday season, allowing us to connect, rather than consume.